About

The Parable of the Sower is a story that illustrates the different responses people have to the word of God. The key message of this parable is about how the reception of the Gospel message varies among individuals, depending on the condition of their hearts. At The Good Sower, we use this same illustration in business - specifically marketing.

Think of the foundation of your business - in our case, the soil. If your soil doesn't contain the right nutrients, the marketing seeds you try to plant will do one of four things: bounce off the soil because it is hard and unreceptive to new seeds, develop week roots that won’t withstand adversity, be overcome with weeds, and lastly, our goal for the marketing seeds of your business, is they will fall upon well nurtured soil that allows them grow roots that run deep and strong.

When we work with our clients to audit and develop a marketing strategy, we go beyond just the marketing “seeds” of your business and dig into the soil and foundation of your business.