Holiday Game Plan: How to Prep Your Gilmer County Business for the Season

Offer Valid: 12/11/2022 - 12/12/2024

Every retailer knows the holidays are a critical time. It's during this time that many businesses make the majority of their annual sales. That's why it's so important to have a well-thought-out plan in place to make the most of the holiday shopping season.

 

From decorating your store to stocking up on inventory to hiring extra staff, there are a lot of things to think about when getting ready for the holidays. In this blog post, the Gilmer Chamber walks you through everything you need to do to get your store ready for the busiest time of year.

Plan Your Decorations

One of the first things you'll want to do as you start preparing your store for the holidays is to begin thinking about your seasonal decor. What kind of look are you going for? How will you incorporate your brand into your holiday decor?

 

Your answers will guide the rest of your decisions as you begin shopping for decorations. Be sure that everything flows together and creates a cohesive look as part of your image and brand. After all, first impressions are everything, especially during the holidays.

Extra Staffing

Another key aspect of preparing your store for the holidays is making sure you have enough staff on hand to handle the increased customer traffic. This usually means hiring temporary workers to help out during the busiest times. If you haven't already, post signs in your window, on social media and on local job boards to generate interest in seasonal positions.

Holiday Marketing

In addition to making sure your physical store is ready for holiday shoppers, you'll also want to make sure your digital presence is up to snuff. This means creating marketing campaigns specifically targeted at holiday shoppers. Whether it's ads on social media or a special landing page on your website, you'll want to make sure that your holiday marketing stands out from the rest. You can up the ante through seasonal giveaways and contests.

Provide a Gift Guide

If you sell physical products, start thinking about how you'll market them to holiday shoppers. An excellent way to do this is by creating a PDF gift guide that highlights some of your best items. This gift guide can then be emailed to customers or shared on social media. You can create your gift guide in a Word document and turn it into a PDF. It's a great way to give shoppers ideas while also promoting your products. Best of all, PDFs can be accessed on any device, and you can quickly make updates if your stock changes or you add a new holiday promotion.

How's Your Inventory?

Now is also the time to start stocking up on inventory so that you're prepared for the increased demand during the holidays. This means placing orders with suppliers and manufacturers well in advance so that everything arrives on time. There's nothing worse than running out of popular items right in the middle of peak shopping season.

Time to Give Back

Finally, as we head into the holiday season, it's important to remember those who are less fortunate. Consider it part of your job as a local entrepreneur to give back to those in need during the holidays, whether it's donating food or clothes or volunteering at a soup kitchen or homeless shelter. Giving back is one of the best parts about this time of year, and it doesn't have to cost an arm and a leg either.

 

As you can see, there's a lot that goes into preparing your store for the holidays. But don't let that overwhelm you! Just take things one step at a time, and before you know it, you'll be ready for all those holiday shoppers!


If you’re ready to grow your business with the help of great local resources and partnerships, join the Gilmer Chamber.

 

This Hot Deals is promoted by Gilmer County Chamber of Commerce.