BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P1H
REFRESH-INTERVAL:P1H
CALSCALE:GREGORIAN
BEGIN:VTIMEZONE
TZID:America/Denver
BEGIN:DAYLIGHT
RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU
DTSTART:20070101T000000
TZOFFSETFROM:-0700
TZOFFSETTO:-0600
TZNAME:Mountain Daylight Time
END:DAYLIGHT
BEGIN:STANDARD
RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU
DTSTART:20070101T000000
TZOFFSETFROM:-0600
TZOFFSETTO:-0700
TZNAME:Mountain Standard Time
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20110317T000000
DTEND;TZID=America/Denver:20110317T000000
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:How to FUEL Marketing Effectiveness from Lead Generation to Sales Conversion
DESCRIPTION:Complex sales cycles make it increasingly difficult for marketers to \ngenerate highly qualified leads and create targeted campaigns. Roles\, \ntimeframes\, and use cases can all affect the progression from inquiry to\n closed sale. To support today’s B2B marketers in achieving success\, \nMarketingSherpa has conducted an in-depth study of more than 900 B2B \nmarketers to learn what’s working and what’s not working in B2B \nmarketing.\n\nThis methodology powers marketing from lead generation\n to sales conversion. Join MarketingSharpa’s Jen Doyle\, Senior Research \nAnalyst and lead author of the B2B Advanced Marketing Practices \nHandbook\, and Kirsten Knipp\, Director of Product Evangelism at HubSpot\, \nas they discuss the importance of\n\n * Lead generation and nurturing tactics\n * Messaging strategy and content creation for mapping to buyer personas\n * Using the FUEL methodology in the lead generation to sales conversion process\n * Webinar as a content vehicle and demand generation tool\n\nAll\n webinar registrants receive a $100 discount toward the purchase of the \nB2B Advanced Marketing Practices Handbook through March 31st. Visit the \nfollowing link to purchase your copy: \nhttp://ReadyTalkWebinar.MarketingSherpa.com \n\nMore information and to register
X-ALT-DESC;FMTTYPE=text/html:Complex sales cycles make it increasingly difficult for marketers to \ngenerate highly qualified leads and create targeted campaigns. Roles\, \ntimeframes\, and use cases can all affect the progression from inquiry to\n closed sale. To support today’s B2B marketers in achieving success\, \nMarketingSherpa has conducted an in-depth study of more than 900 B2B \nmarketers to learn what’s working and what’s not working in B2B \nmarketing.
This methodology powers marketing from lead generation\n to sales conversion. Join MarketingSharpa’s Jen Doyle\, Senior Research \nAnalyst and lead author of the B2B Advanced Marketing Practices \nHandbook\, and Kirsten Knipp\, Director of Product Evangelism at HubSpot\, \nas they discuss the importance of
* Lead generation and nurturing tactics
* Messaging strategy and content creation for mapping to buyer personas
* Using the FUEL methodology in the lead generation to sales conversion process
* Webinar as a content vehicle and demand generation tool
All\n webinar registrants receive a $100 discount toward the purchase of the \nB2B Advanced Marketing Practices Handbook through March 31st. Visit the \nfollowing link to purchase your copy: \nhttp://ReadyTalkWebinar.MarketingSherpa.com
More information and to register >\;>\;
LOCATION:
UID:e.1021.50427
SEQUENCE:3
DTSTAMP:20240319T054953Z
URL:https://business.gilmerchamber.com/chamber-events/Details/how-to-fuel-marketing-effectiveness-from-lead-generation-to-sales-conversion-55723?sourceTypeId=Hub
END:VEVENT
END:VCALENDAR